{"id":4591,"date":"2021-01-29T11:13:39","date_gmt":"2021-01-29T10:13:39","guid":{"rendered":"http:\/\/topskinews.com\/?p=4591"},"modified":"2026-06-07T12:42:44","modified_gmt":"2026-06-07T12:42:44","slug":"forte-progression-en-2020-de-laudience-de-topskinews-sur-twitter","status":"publish","type":"post","link":"https:\/\/testing.topskinews.com\/index.php\/2021\/01\/29\/forte-progression-en-2020-de-laudience-de-topskinews-sur-twitter\/","title":{"rendered":"Forte progression en 2020 de l\u2019audience de TopSkiNews sur Twitter"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Tr\u00e8s pr\u00e9sent sur les r\u00e9seaux sociaux pour couvrir l\u2019actualit\u00e9 du ski alpin, TopSkiNews affiche pour 2020 une forte progression de son audience, notamment sur Twitter.<\/strong><\/p>\n<p class=\"wp-block-paragraph\">\n<p class=\"wp-block-paragraph\">TopSkiNews a franchi pour la premi\u00e8re fois en fin d\u2019ann\u00e9e 2020 le seuil symbolique des <strong>cinq millions de vues<\/strong>, marquant ainsi une progression de <strong>18%<\/strong> par rapport \u00e0 l\u2019ann\u00e9e 2019. Le nombre de followers a progress\u00e9 r\u00e9guli\u00e8rement pour atteindre actuellement 9800.<\/p>\n<p class=\"wp-block-paragraph\">Ce score est d\u2019autant plus remarquable que la saison de Coupe du monde a \u00e9t\u00e9 tr\u00e8s impact\u00e9e par la crise sanitaire. La saison 2019\/2020 s\u2019est en effet arr\u00eat\u00e9e pr\u00e9matur\u00e9ment \u00e0 la mi-mars et les finales de Cortina d\u2019Ampezzo ont \u00e9t\u00e9 annul\u00e9es, r\u00e9duisant d\u2019autant les possibilit\u00e9s de relayer les performances des meilleurs skieurs au monde.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/testing.topskinews.com\/wp-content\/uploads\/2026\/06\/Capture-decran-411.png\" alt=\"\" class=\"wp-image-4592\"\/><figcaption><strong><em>Infographie copyright Maud Rey-Canard<\/em><\/strong><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">En ce qui concerne les records d\u2019audience&nbsp;en 2020 :<\/p>\n<ul class=\"wp-block-list\">\n<li>La descente hommes de Val d\u2019Is\u00e8re et le g\u00e9ant dames de Courchevel du 13 d\u00e9cembre ont connu la plus forte audience journali\u00e8re de l\u2019ann\u00e9e avec <strong>66 000 vues<\/strong> suivi par le slalom de Zagreb et la superbe victoire le 5 janvier de Cl\u00e9ment No\u00ebl qui a comptabilis\u00e9 pr\u00e8s de <strong>55 000 vues<\/strong>.<\/li>\n<li>Le meilleur tweet de l\u2019ann\u00e9e a \u00e9t\u00e9 vue pr\u00e8s de <strong>30 000<\/strong> fois. &nbsp;<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">A noter \u00e9galement que <strong>28 %<\/strong> de l\u2019audience annuelle de TopSkiNews a \u00e9t\u00e9 r\u00e9alis\u00e9e d\u2019avril \u00e0 septembre 2020 ce qui d\u00e9montre qu\u2019on peut int\u00e9resser l\u2019\u00e9co-syst\u00e8me du ski alpin en dehors de la saison de ski avec une politique \u00e9ditoriale attrayante.<\/p>\n<p class=\"wp-block-paragraph\">En fin d\u2019ann\u00e9e, TopSkiNews a contribu\u00e9 \u00e0 relayer la campagne digitale de l\u2019Agence Savoie-Mont Blanc autour des \u00e9tapes fran\u00e7aises de Coupe du monde (Val d\u2019Is\u00e8re, Courchevel et Val Thorens) et celle de la F\u00e9d\u00e9ration Fran\u00e7aise de Ski visant \u00e0 favoriser les inscriptions dans les clubs de ski dans cette p\u00e9riode tr\u00e8s difficile pour la montagne fran\u00e7aise.<\/p>\n<p class=\"wp-block-paragraph\">2020 a \u00e9t\u00e9 aussi marqu\u00e9e par la publication en fin d\u2019ann\u00e9e du premier livre de Michel Roche, Fondateur de TopSkiNews, consacr\u00e9 \u00e0 la reconversion des championnes et champions de ski. De par son originalit\u00e9, \u00ab\u00a0Apr\u00e8s Ski\u00a0\u00bb a re\u00e7u un excellent accueil aupr\u00e8s des lectrices et lecteurs fans de ski, et pas uniquement.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/testing.topskinews.com\/wp-content\/uploads\/2026\/06\/Livre-Apres-Ski.png\" alt=\"\" class=\"wp-image-4593\"\/><figcaption><strong>Apr\u00e8s Ski, premier livre de Michel Roche, raconte 21 belles histoires de reconversion de championnes et champions du cirque blanc<\/strong><\/figcaption><\/figure>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab\u00a0<strong><em>Si les \u00e9preuves de Coupe du monde de ski alpin se d\u00e9roulent normalement, l\u2019ann\u00e9e 2021 devrait marquer une nouvelle progression de mon audience sur Twitter. TopSkiNews devrait ainsi compter plus de 10 000 followers d\u00e8s le premier trimestre 2021 et poursuivre sa progression \u00e0 deux chiffres pour le nombre de vues, tout en conservant un excellent taux d\u2019engagement, premier indicateur d\u2019un \u00e9ditorial de qualit\u00e9\u00a0\u00bb<\/em><\/strong><\/p>\n<p><cite>Michel Roche, Fondateur de TopSkiNews<\/cite><\/p><\/blockquote>\n<p class=\"wp-block-paragraph\">Ce premier semestre 2021 sera marqu\u00e9 par les championnats du monde de Cortina d\u2019Ampezzo en f\u00e9vrier et par la course au gros globe de cristal o\u00f9 Alexis Pinturault est d\u00e9sormais plus que jamais le favori et qui s\u2019annonce tr\u00e8s ind\u00e9cise chez les femmes.<\/p>\n<p class=\"wp-block-paragraph\">Cette saison 2020\/2021 qui se d\u00e9roule en absence de tout public autour des raquettes d\u2019arriv\u00e9e, devrait inciter les fans de ski \u00e0 utiliser encore plus qu\u2019avant les m\u00e9dias digitaux pour suivre les courses et leurs athl\u00e8tes pr\u00e9f\u00e9r\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u00e8s pr\u00e9sent sur les r\u00e9seaux sociaux pour couvrir l\u2019actualit\u00e9 du ski alpin, TopSkiNews affiche pour 2020 une forte progression de son audience, notamment sur Twitter. TopSkiNews a franchi pour la premi\u00e8re fois en fin d\u2019ann\u00e9e 2020 le seuil symbolique des cinq millions de vues, marquant ainsi une progression de 18% par rapport \u00e0 l\u2019ann\u00e9e 2019&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":4595,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-4591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forte progression en 2020 de l\u2019audience de TopSkiNews sur Twitter - Toute l&#039;actualit\u00e9 du ski alpin de comp\u00e9tition<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forte progression en 2020 de l\u2019audience de TopSkiNews sur Twitter - Toute l&#039;actualit\u00e9 du ski alpin de comp\u00e9tition\" \/>\n<meta property=\"og:description\" content=\"Tr\u00e8s pr\u00e9sent sur les r\u00e9seaux sociaux pour couvrir l\u2019actualit\u00e9 du ski alpin, TopSkiNews affiche pour 2020 une forte progression de son audience, notamment sur Twitter. 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