{"id":5532,"date":"2021-07-08T14:10:52","date_gmt":"2021-07-08T12:10:52","guid":{"rendered":"http:\/\/topskinews.com\/?p=5532"},"modified":"2026-05-28T08:06:36","modified_gmt":"2026-05-28T08:06:36","slug":"quand-confiance-et-proximite-rime-avec-partenariat","status":"publish","type":"post","link":"https:\/\/testing.topskinews.com\/index.php\/2021\/07\/08\/quand-confiance-et-proximite-rime-avec-partenariat\/","title":{"rendered":"Quand confiance et proximit\u00e9 rime avec partenariat"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>La Caisse d\u2019Epargne Rh\u00f4ne Alpes et la F\u00e9d\u00e9ration Fran\u00e7aise de Ski viennent d\u2019officialiser la poursuite de leur partenariat pour les quatre ann\u00e9es \u00e0 venir (2022 \u00e0 2026). Ce renouvellement intervient au moment o\u00f9 les deux partenaires c\u00e9l\u00e8brent vingt-cinq ans d\u2019une collaboration riches de valeurs partag\u00e9es.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est une belle histoire, riche de valeurs partag\u00e9es, qui a d\u00e9marr\u00e9 il y a 25 ans en 1996. Cette histoire, c\u2019est celle du partenariat historique entre les \u00e9quipes de France de ski et de snowboard et la Caisse d\u2019\u00c9pargne Rh\u00f4ne Alpes (CERA), la banque de la montagne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce partenariat va se poursuivre au moins durant les 4 prochaines ann\u00e9es. Alain Denizot, Pr\u00e9sident du Directoire de la Caisse d\u2019Epargne Rh\u00f4ne Alpes&nbsp;et Michel Vion pr\u00e9sident de la FFS viennent en effet d\u2019annoncer la poursuite de leur partenariat jusqu\u2019aux Jeux Olympiques de Cortina\/Milan 2026.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"427\" src=\"https:\/\/testing.topskinews.com\/wp-content\/uploads\/2021\/07\/Capture-decran-1103.png\" alt=\"\" class=\"wp-image-5537\" srcset=\"https:\/\/testing.topskinews.com\/wp-content\/uploads\/2021\/07\/Capture-decran-1103.png 567w, https:\/\/testing.topskinews.com\/wp-content\/uploads\/2021\/07\/Capture-decran-1103-300x226.png 300w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ce partenariat de longue date a la particularit\u00e9 de couvrir l\u2019ensemble des disciplines olympiques de la F\u00e9d\u00e9ration Fran\u00e7aise de Ski. Le montant du contrat n\u2019a pas \u00e9t\u00e9 communiqu\u00e9 mais on peut pr\u00e9ciser que la CERA est positionn\u00e9e dans la cat\u00e9gorie partenaire officiel de la FFS et que pour la banque de la montagne, il s\u2019agit du plus gros partenariat mis en place.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u00ab&nbsp;C\u2019est un partenariat fond\u00e9 sur un excellent \u00e9tat d\u2019esprit, une excellente entente avec la FFS et de la confiance mutuelle. <\/strong><\/p><p><strong>Et pour nous, en tant que Caisse d\u2019Epargne Rh\u00f4ne Alpes, ce partenariat v\u00e9hicule une excellente image qui contribue \u00e0 faire de la CERA la banque de la montagne&nbsp;\u00bb<\/strong><\/p><cite>Marie Aussenac, Directrice de la Communication Caisse d&rsquo;Epargne Rh\u00f4ne Alpes<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce partenariat porte \u00e0 la fois sur de l\u2019image et sur du m\u00e9c\u00e9nat. Au-del\u00e0 de l\u2019affichage du logo CERA sur les tenues des \u00e9quipes de France, du naming autour des championnats de France et d\u2019autres actions d\u2019images, c\u2019est tout le programme p\u00e9dagogique de la FFS que la CERA soutient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La CERA accompagne en effet la FFS dans le d\u00e9veloppement du ski loisir, du ski de comp\u00e9tition (Benj\u2019, Ecureuils d\u2019Or, Championnats de France\u2026) ainsi que dans la formation des encadrants b\u00e9n\u00e9voles des clubs de ski (moniteurs f\u00e9d\u00e9raux ou dirigeants) ainsi que dans les programmes sport sant\u00e9. La CERA est aussi partie prenante dans le d\u00e9ploiement territorial du plan de pr\u00e9vention des violences port\u00e9 par la FFS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En compl\u00e9ment de ce partenariat, la CERA sponsorise en direct pour le ski alpin deux athl\u00e8tes de l\u2019\u00e9quipe de France, Tiffany Gauthier et Brice Roger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La saison 2021\/2022 s\u2019annonce d\u2019ores et d\u00e9j\u00e0 riche en \u00e9v\u00e9nements sportifs qui seront autant d\u2019occasions pour la CERA de c\u00e9l\u00e9brer le renouvellement de son engagement sur le territoire alpin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De d\u00e9cembre 2021 \u00e0 mars 2022, le cirque blanc s\u2019installera en effet dans de nombreuses stations alpines fran\u00e7aises&nbsp;pour des \u00e9tapes de Coupe du monde&nbsp;: Val Thorens pour le Ski Cross d\u00e9but d\u00e9cembre, Val d\u2019Is\u00e8re pour le&nbsp;Crit\u00e9rium de la 1<sup>\u00e8re<\/sup>&nbsp;neige \u00e0 Val d\u2019Is\u00e8re les 11\/12 (hommes) et 17\/18 d\u00e9cembre (dames), Courchevel pour le ski alpin dames le 21 d\u00e9cembre, le Grand Bornand pour le biathlon du 16 au 19 d\u00e9cembre, l\u2019Alpe d\u2019Huez les 16\/17 d\u00e9cembre et Meg\u00e8ve les 19\/20 mars pour le ski de bosses, Tignes les 12\/13 mars pour le Ski Slopestyle. Avant l\u2019apoth\u00e9ose de la saison de ski alpin avec les Finales de la Coupe du Monde \u00e0 Courchevel et \u00e0 M\u00e9ribel du 14 au 20 mars 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La CERA utilise ce partenariat pour communiquer et partager son implication aupr\u00e8s de la FFS avec des op\u00e9rations de relations publiques (Crit\u00e9rium 1ere neige, Kandahar, \u2026) \u00e0 destination de ses clients, dans les m\u00e9dias et sur les r\u00e9seaux sociaux, et bien entendu vers ses 3000 collaborateurs.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"648\" src=\"https:\/\/testing.topskinews.com\/wp-content\/uploads\/2021\/07\/Capture-decran-1102.png\" alt=\"\" class=\"wp-image-5536\" srcset=\"https:\/\/testing.topskinews.com\/wp-content\/uploads\/2021\/07\/Capture-decran-1102.png 892w, https:\/\/testing.topskinews.com\/wp-content\/uploads\/2021\/07\/Capture-decran-1102-300x218.png 300w, https:\/\/testing.topskinews.com\/wp-content\/uploads\/2021\/07\/Capture-decran-1102-768x558.png 768w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/><figcaption><strong>Avec plus de 13000 followers Esprit Glisse Caisse d&rsquo;Epargne compte parmi les comptes Twitter \u00e0 suivre pour tout connaitre de l&rsquo;actualit\u00e9 du cirque blanc<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En interne, un dispositif particulier permet notamment d\u2019offrir \u00e0 ses collaborateurs des places pour aller assister au biathlon, des jeux concours sur les r\u00e9seaux sociaux et chaque lundi pendant la saison, les collaborateurs CERA peuvent consulter sur un \u00ab\u00a0News Wall\u00a0\u00bb l\u2019actualit\u00e9 du cirque blanc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La politique de partenariats de la CERA dans le sport est particuli\u00e8rement dynamique et ancr\u00e9e sur le territoire o\u00f9 sont pr\u00e9sents ses clients. Avec notamment, en dehors du ski, des actions locales de soutien dans le football, le rugby, le basket, le handball, le hockey sur glace, \u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, la CERA r\u00e9fl\u00e9chit actuellement sur sa politique de partenariat autour des championnats du monde de ski alpin de 2023 qui se d\u00e9rouleront \u00e0 Courchevel et M\u00e9ribel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Caisse d\u2019Epargne Rh\u00f4ne Alpes et la F\u00e9d\u00e9ration Fran\u00e7aise de Ski viennent d\u2019officialiser la poursuite de leur partenariat pour les quatre ann\u00e9es \u00e0 venir (2022 \u00e0 2026). Ce renouvellement intervient au moment o\u00f9 les deux partenaires c\u00e9l\u00e8brent vingt-cinq ans d\u2019une collaboration riches de valeurs partag\u00e9es. C\u2019est une belle histoire, riche de valeurs partag\u00e9es, qui a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5535,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-5532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quand confiance et proximit\u00e9 rime avec partenariat - Toute l&#039;actualit\u00e9 du ski alpin de comp\u00e9tition<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand confiance et proximit\u00e9 rime avec partenariat - Toute l&#039;actualit\u00e9 du ski alpin de comp\u00e9tition\" \/>\n<meta property=\"og:description\" content=\"La Caisse d\u2019Epargne Rh\u00f4ne Alpes et la F\u00e9d\u00e9ration Fran\u00e7aise de Ski viennent d\u2019officialiser la poursuite de leur partenariat pour les quatre ann\u00e9es \u00e0 venir (2022 \u00e0 2026). 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