{"id":7005,"date":"2022-09-28T07:00:00","date_gmt":"2022-09-28T05:00:00","guid":{"rendered":"http:\/\/topskinews.com\/?p=7005"},"modified":"2026-06-07T12:41:27","modified_gmt":"2026-06-07T12:41:27","slug":"ingrid-menet-je-suis-tombee-amoureuse-de-cette-legende","status":"publish","type":"post","link":"https:\/\/testing.topskinews.com\/index.php\/2022\/09\/28\/ingrid-menet-je-suis-tombee-amoureuse-de-cette-legende\/","title":{"rendered":"Ingrid Menet : \u00ab Je suis tomb\u00e9e amoureuse de cette l\u00e9gende \u00bb"},"content":{"rendered":"

Entrepreneuse de talent, Ingrid Menet a rachet\u00e9 en 2018 la marque de ski Dynamic pour la relancer et redonner du corps \u00e0 cette l\u00e9gende. TopSkiNews s\u2019\u00e9lance aujourd\u2019hui sur les traces de la renaissance de cette marque l\u00e9gendaire, synonyme de beaucoup de r\u00eaves et de plaisirs pour les skieurs.<\/strong><\/p>\n

VR 7, VR 17 et VR 27 de Dynamic : il y a des noms de skis qu\u2019on ne peut pas oublier tellement ils font remonter dans notre m\u00e9moire des s\u00e9quences heureuses de la grande histoire du ski fran\u00e7ais.<\/p>\n

Celle de la marque Dynamic a d\u00e9but\u00e9 en 1931 \u00e0 Sillans en Is\u00e8re. Dans l\u2019atelier de son p\u00e8re \u00e9b\u00e9niste is\u00e9rois, Paul Michal et son beau-fr\u00e8re Jean Berthet, d\u00e9cident de cr\u00e9er leur propre manufacture de skis. En associant un savoir-faire artisanal et l\u2019innovation, ils r\u00e9ussissent \u00e0 fabriquer des skis de l\u00e9gende qui auront leurs heures de gloire aux Championnats du monde de Portillo en 1966 et bien sur aux Jeux Olympiques de Grenoble en 1968 avec les trois m\u00e9dailles d\u2019or de Jean-Claude Killy.<\/p>\n

Mais la marque vit ensuite des ann\u00e9es plus difficiles, \u00e9tant notamment rachet\u00e9 par ses concurrents. Avec la production qui est ensuite stopp\u00e9e, c\u2019est une marque qui est promise \u00e0 une mort lente\u2026<\/p>\n

Avant qu\u2019en septembre 2018, Ingrid Menet ne la rach\u00e8te au groupe finlandais Amer Sports. Apr\u00e8s 20 ans pass\u00e9s dans la grande distribution (Groupe Auchan) en France et \u00e0 l\u2019international, c\u2019est une nouvelle aventure qui d\u00e9marre pour Ingrid et en quelque sorte un accomplissement. \u00ab Je voulais cet accomplissement dans un projet qui me ressemble. J\u2019ai senti que c\u2019\u00e9tait ce que je voulais pour ma vie professionnelle<\/em> \u00bb, se souvient Ingrid Menet.<\/p>\n

Dynamic fait aujourd\u2019hui son grand retour avec la gamme VR, des skis taill\u00e9s pour la comp\u00e9tition et qui s\u2019adressent \u00e0 des skieurs passionn\u00e9s soucieux de progresser et de se faire plaisir. Ingrid Menet qui est la Directrice G\u00e9n\u00e9rale de la marque Dynamic, a pris la d\u00e9cision de renforcer la gamme VR et annonce aujourd\u2019hui 4 nouveaut\u00e9s.<\/p>\n

C\u2019est d\u2019abord le VR Evolution, la r\u00e9f\u00e9rence de Dynamic en ski de piste. Ensuite, les VR Perf SL et GS, skis typ\u00e9s slalom et g\u00e9ant\u00a0et dignes h\u00e9ritiers des l\u00e9gendaires VR 17 et 27. Et\u00a0enfin, le VRide 95, un ski freeride tr\u00e8s l\u00e9ger qui enchantera \u00e0 la fois, les amateurs de hors piste gr\u00e2ce \u00e0 son patin de 95 et de piste, gr\u00e2ce \u00e0 son comportement \u00e9tonnamment bon sur piste.<\/p>\n

\"\"
La gamme des skis Dynamic propose 4 nouveaut\u00e9s cet hiver pour les skieurs passionn\u00e9s et soucieux de se faire plaisir. <\/strong><\/figcaption><\/figure>\n

\u00ab Je suis tomb\u00e9e amoureuse de cette l\u00e9gende avec de beaux skis fabriqu\u00e9s artisanalement et avec un palmar\u00e8s exceptionnel. Nous voulons poursuivre dans cette trajectoire pour proposer des skis de qualit\u00e9 et perp\u00e9tuer l\u2019histoire de la marque <\/em>\u00bb, pr\u00e9cise Ingrid Menet.<\/p>\n

La gamme VR est con\u00e7u dans un Showroom-atelier install\u00e9 \u00e0 Talloires sur les hauteurs d\u2019Annecy. Les skis Dynamic sont ensuite fabriqu\u00e9s dans les Alpes italiennes \u00e0 proximit\u00e9 du lac de Come, dans une entreprise familiale qui utilise des modes de production artisanaux.<\/p>\n

Et chez Dynamic ce qui compte avant tout, c\u2019est la qualit\u00e9 avec des produits qui durent dans le temps au-del\u00e0 du volume de la production. L\u2019activit\u00e9 ayant \u00e9t\u00e9 fortement impact\u00e9e pendant la longue crise sanitaire, elle ne d\u00e9marre v\u00e9ritablement qu\u2019aujourd\u2019hui avec une cible ambitieuse annuelle de vente de quelques milliers de paires de skis.<\/p>\n

\"\"
Pour avoir plus d\u2019informations sur la gamme de skis Dynamic, n\u2019h\u00e9sitez pas \u00e0 consulter le site internet DYNAMIC \/\/ La l\u00e9gende du ski est de retour.<\/a><\/strong><\/figcaption><\/figure>\n

\n

\u00ab Nous sentons que les gens sont enthousiastes au retour de Dynamic que ce soit en France comme \u00e0 l\u2019international. Nous \u00e9quipons l\u2019\u00e9quipe de France de ski de vitesse qui fait partie des meilleurs collectifs mondiaux<\/em> \u00bb, pr\u00e9cise Ingrid Menet.  <\/p>\n

Dynamic attache \u00e9galement une attention toute particuli\u00e8re \u00e0 ses clients skieurs pour les aider \u00e0 identifier leur partenaire id\u00e9al de jeux. C\u2019est ainsi que la marque leur propose d’essayer la gamme VR \u00e0 travers des skis tests ponctuels en stations. Durant la saison derni\u00e8re, ces tests ont \u00e9t\u00e9 nombreux notamment dans des stations comme Courchevel, La Plagne, Peisey Nancroix, Val d\u2019Is\u00e8re, Meg\u00e8ve, St Gervais, Les 2 Alpes, Morzine, Serre Chevalier, Chatel, \u2026<\/p>\n

\u00ab Nous allons mettre \u00e9galement en place progressivement des partenariats en station avec des magasins sur le principe : Une station, un magasin <\/em>\u00bb, pr\u00e9cise Ingrid Menet.<\/p>\n

Enfin, depuis cette ann\u00e9e, Dynamic redevient l\u2019un des fournisseurs pour les ESF. A ce titre, la marque sera pr\u00e9sente \u00e0 tous les rassemblements organis\u00e9s cette automne dans chaque r\u00e9gion pour proposer les skis Dynamic aux pulls rouges, et notamment le tout nouveau ski sp\u00e9cialement con\u00e7u pour eux, le VR Moniteur !<\/p>\n

\"\"
Le design du tout nouveau VR Moniteur propos\u00e9 aux moniteurs de l\u2019ESF.<\/strong><\/figcaption><\/figure>\n

\n

Force est de constater que \u00ab La l\u00e9gende est effectivement de retour \u00bb. Souhaitons \u00e0 Ingrid Menet et \u00e0 la marque Dynamic un joli succ\u00e8s pour toute cette gamme de nouveaux et tr\u00e8s jolis skis.<\/p>\n","protected":false},"excerpt":{"rendered":"

Entrepreneuse de talent, Ingrid Menet a rachet\u00e9 en 2018 la marque de ski Dynamic pour la relancer et redonner du corps \u00e0 cette l\u00e9gende. TopSkiNews s\u2019\u00e9lance aujourd\u2019hui sur les traces de la renaissance de cette marque l\u00e9gendaire, synonyme de beaucoup de r\u00eaves et de plaisirs pour les skieurs. VR 7, VR 17 et VR 27…<\/p>\n","protected":false},"author":1,"featured_media":7007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-7005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rencontres"],"yoast_head":"\nIngrid Menet : \u00ab Je suis tomb\u00e9e amoureuse de cette l\u00e9gende \u00bb - Toute l'actualit\u00e9 du ski alpin de comp\u00e9tition<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ingrid Menet : \u00ab Je suis tomb\u00e9e amoureuse de cette l\u00e9gende \u00bb - Toute l'actualit\u00e9 du ski alpin de comp\u00e9tition\" \/>\n<meta property=\"og:description\" content=\"Entrepreneuse de talent, Ingrid Menet a rachet\u00e9 en 2018 la marque de ski Dynamic pour la relancer et redonner du corps \u00e0 cette l\u00e9gende. 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