{"id":9474,"date":"2024-05-21T07:00:00","date_gmt":"2024-05-21T05:00:00","guid":{"rendered":"https:\/\/topskinews.com\/?p=9474"},"modified":"2026-06-08T13:02:46","modified_gmt":"2026-06-08T13:02:46","slug":"s-comme-salomon","status":"publish","type":"post","link":"https:\/\/testing.topskinews.com\/index.php\/2024\/05\/21\/s-comme-salomon\/","title":{"rendered":"S comme Salomon"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Un \u00ab&nbsp;S&nbsp;\u00bb ind\u00e9l\u00e9bile est tatou\u00e9 sur sa cheville. Ce \u201cS\u201d, symbole de la c\u00e9l\u00e8bre marque Salomon, a marqu\u00e9 le parcours hors norme de Michel Briswalter, passionn\u00e9 de ski depuis son plus jeune \u00e2ge.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Michel Briswalter a en effet pratiqu\u00e9 le ski alpin de comp\u00e9tition au niveau national dans les disciplines de la descente et du G\u00e9ant, courses durant lesquelles il \u00e9tait \u00e9quip\u00e9 avec des fixations Salomon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son incroyable trajectoire professionnelle est d\u00e9crite dans son livre, son premier, intitul\u00e9 \u00ab&nbsp;Polar autobiographique du marketing de la neige&nbsp;\u00bb. Cet ouvrage se concentre sur la marque Salomon, avec laquelle il a collabor\u00e9 pendant trente ans, r\u00e9v\u00e9lant une connexion profonde et personnelle avec celle-ci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La lecture de ce livre offre un aper\u00e7u fascinant du d\u00e9veloppement international de Salomon, des ann\u00e9es 80 jusqu&rsquo;au d\u00e9but du XXIe si\u00e8cle. De l\u2019ex Union Sovi\u00e9tique \u00e0 l\u2019Australie, du Liban \u00e0 la Chine, d&rsquo;Andorre \u00e0 Buenos Aires en passant par la Cor\u00e9e du Sud ou encore le Japon, Michel Briswalter nous trace l&rsquo;\u00e9volution du ski sur les 5 continents et \u00e0 travers les 119 pays qu\u2019il a visit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout au long des 314 pages de cet ouvrage publi\u00e9 aux \u00e9ditions Le Lys Bleu, le r\u00e9cit de l\u2019expansion internationale de Salomon se distingue par sa fluidit\u00e9 et sa richesse en \u00e9v\u00e9nements \u00e9tonnants, rencontres inoubliables et anecdotes savoureuses. On d\u00e9couvre, par exemple, une conversation entre Michel Briswalter et Bernard Tapie, qui t\u00e9moigne de moments captivants et parfois inattendus de sa carri\u00e8re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je vous recommande chaleureusement la lecture de cette histoire inspirante, qui n&rsquo;est pas seulement le t\u00e9moignage d&rsquo;un passionn\u00e9 de ski ayant humblement contribu\u00e9 au d\u00e9veloppement de la marque Salomon, mais aussi une fen\u00eatre ouverte sur le monde dynamique du marketing sportif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce livre est en effet une tr\u00e8s belle invitation pour la nouvelle g\u00e9n\u00e9ration \u00e0 explorer les carri\u00e8res prometteuses et enrichissantes dans ce secteur porteur d\u2019avenir et riche de relations humaines enrichissantes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un \u00ab&nbsp;S&nbsp;\u00bb ind\u00e9l\u00e9bile est tatou\u00e9 sur sa cheville. Ce \u201cS\u201d, symbole de la c\u00e9l\u00e8bre marque Salomon, a marqu\u00e9 le parcours hors norme de Michel Briswalter, passionn\u00e9 de ski depuis son plus jeune \u00e2ge. Michel Briswalter a en effet pratiqu\u00e9 le ski alpin de comp\u00e9tition au niveau national dans les disciplines de la descente et du&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15786,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-9474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lectures-montagne-ski"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S comme Salomon - Toute l&#039;actualit\u00e9 du ski alpin de comp\u00e9tition<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S comme Salomon - Toute l&#039;actualit\u00e9 du ski alpin de comp\u00e9tition\" \/>\n<meta property=\"og:description\" content=\"Un \u00ab&nbsp;S&nbsp;\u00bb ind\u00e9l\u00e9bile est tatou\u00e9 sur sa cheville. 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